1.Follow Fair Trade Principles
- Generate opportunities for economically & socially marginalized producers
- Develop transparent & accountable relationships
- Develop the capacity of local people
- Promote fair trade principles
- Ensure quality products that meet international standard.
- Develop safe working condition
- Reimburse fairly and swiftly to the suppliers
- Avoid child labor
- Cultivate environmental stewardship
- Respect cultural identity and indigenous knowledge
2 .Prioritize the promotion of quality products, at a fair price, for customer satisfaction, in a sustainable market, through eco friendly production.
3.Fulfill Corporate Social Responsibility (CSR)
While fulfilling these objectives, the company invests its proportional profit for CSR initiatives.